Privacy Policy

Privacy Policy is owned and operated by Parkers Aquatic Ltd. We are committed to safeguarding the privacy of our website visitors in accordance with the Data Protection Act 1998 and the 2018 General Data Protection Regulations (GDPR). This policy sets out how we will treat your personal information.

What information do we collect?

 We may collect, store and use the following kinds of data when you access our   website/create an account with us/place an order with us:

  • Information about your visits to and use of this website (e.g. your IP address, browser and device used);
  • Information about any transactions carried out between you and us on or in relation to this website, and
  • Information that you provide to us for the purpose of registering with us, ordering from us and/or subscribing to our website services and/or email notifications and newsletters (e.g. name, shipping and billing address, phone number, email address, payment details)

This information helps us to deliver our service to you and improve the ongoing service that we offer.

Unless obliged to by law, your personal information will only be passed to third parties directly involved in the delivery of Shopify's service to us or of our service to you (for further reading please use the link to Shopify's privacy policy, terms of service and cookies policy under the 'Shopify' heading below). 

Your rights

Under GDPR you have the right to access, amend, port or erase the personal data that we hold on you. If you would like to exercise any of these rights, please contact us via our contact us page and detail your requirements explicitly. 

We process the data that you provide us with under the lawful principle of legitimate interests. We use the information that we collect from you to fulfil our contract to you (i.e. process your order) and to improve our services.

The personal data that we retain when you place an order with us can provide valuable information for future orders. Unless otherwise instructed by you, this information will be erased 7 years after your last order is placed.

We use a third party provider, Mail Chimp, to store our mailing list and deliver our e-newsletters. We gather statistics around email opening and clicks using industry standard technologies including clear gifs to help us monitor and improve our e-newsletter. For more information, please see Mail Chimp's privacy policy. You may choose to remove yourself from our newsletter list at any time by clicking on the unsubscribe link at the bottom of any of our newsletters. Alternately you may email us at

Third party services

Whilst our third party providers should only collect, use and disclose your information as necessary to enable them to complete their service to us, we recommend that you read their Privacy Policies so that you can understand how they will handle your personal information.


We use cookies to collect information about your visits to this website such as; your IP (internet protocol) address, geographical location, browser type, referral source, length of visit and number of page views. Cookies are also used as part of our service e.g. to operate our shopping cart. None of this is personally identifiable. We may use this information in the administration of this website, to improve the website's usability. Any information that we collect will not be passed on to any third parties. You may be able to turn off the cookie function in your browser if you choose, but please be aware that it may negatively affect your user experience.

Policy amendments

We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.

Third party websites may contain links to or re-direct you to other websites. We are not responsible for the privacy practices of other sites and encourage you to read their privacy policies.


Our website shop is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall. By placing an order or creating an account you agree to their involvement in the process and their terms, as applicable. Shopify also use a number of machine learning algorithms and forms of automated decision-making in their delivery process. For more insight, we suggest that you refer to Shopify’s Terms of Service (, Privacy Statement ( and Cookies Policy (


Credit card data is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. Once your purchase is completed, your purchase transaction information is deleted.


If you have any questions about this privacy policy or our treatment of your personal data, please contact Parkers Aquatic Ltd on Tel: 01454 228761, or contact us via the following email address:


If you believe that your personal data has not been handled in a manner that is consistent with our privacy policy, please contact us via the following email address: If your complaint or dispute remains unresolved, you can contact the Information Commissioners Office (ICO). Details of how to report a dispute to them can be found at the following address